Tescom, a Japanese brand of small household appliances, has a history of 50 years and a tenet of upholding "beauty" and "health"; by virtue of more than 50 years' innovation, it launched the first ever negative ion hair dryer of the world in 1995; it launched the first ever hair dryer that adopts the collagen technology in 2013, which accounts for 70% of the hair dryers used in professional beauty salons; and it launched the first ever vacuum blender in the world in 2013, and its blenders have been sold the most in the Japanese market of blenders for 11 consecutive years 2004 through 2015.